Tasker App

Designed a go-to market MVP solution for the US, France, Spain, and UK markets. Ultimately, launching the Tasker app in the App Store & Google Play.

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CHALLENGE

How might we create an experience that allows Taskers to easily onboard and do their first task within a week?

MY ROLE

UX Design, Research, Interaction, Prototyping, Animation, Usability Testing, Visual Design

YEAR

2018-2019

TOOLS

Figma, Principle After Effects

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*Understand

Problem definition

Out of many issues identified, 3 stood out as clear problems for Taskers and the business:

  • Frustrating Tasker onboarding experience – Many people got stuck in the onboarding funnel without getting through the registration process.
  • Registrant to Tasker conversion rates were poor.
  • Legacy technology – Registration & onboarding flow had not been touched in over 4 years

Goal

  • Create a more unified, modern, and trustworthy experience for new Taskers.
  • The secondary goal was to create a path to sustainable growth domestically and internationally.

Success metrics

  • Improve registrant to active Tasker ratio. Global registrant to Active Tasker conversion rate was 26:1 and in the UK 40:1
  • Improve days in the funnel (Sign up to Active Tasker). 
    • Global: 7 days
    • US: 8 days
    • UK: 19 days

Discovery

Conducted Stakeholder Interviews and User Interviews before redesigning the registration & onboarding and pulled out coherent themes. 

Personas

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*Ideation

Storyboards

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Experience mapping

One of the first steps was to bring cross-functional teams together to  figure out the ideal flow for Taskers. I conducted a workshop where we re-arranged key touch points along the flow.

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High-level flow

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*Design

After completing thorough investigation of the problem space through discovery and ideation I was ready with the necessary research and data to feel confident investing in design implementation.

Explorations

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Usability testing

  • Tested the happy path of registering to be a Tasker and reveal any gaps in the flow
  • Find points of friction and expose opportunities
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Web responsive experience

Taskers can register on web, mobile web, and native apps for a frictionless experience. 

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Onboarding experience

Help registrants know that they need to add more details about their business and verify their personal information in order to become an active tasker.

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Admin tracking experience

Operations needed tooling so that they can track and manage Taskers during the registration process. 

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Marketing website

The main goal of the revamped marketing site was to promote top reasons why to become a Tasker by aligning value propositions with the overall TaskRabbit brand. 

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*Results

The project was a success on all fronts.

  • Successful launch – New Tasker app launced to App Store & Google Play in US, UK, Canada, France, and Spain

+2%

REGISTRATION COMPLETION

+15%

ACCOUNT CREATION

-11

DAYS IN FUNNEL IN UK MARKET

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DAYS IN FUNNEL IN US MARKET

*Design system

I designed three design libraries that included base styles, components, and layouts for TaskRabbit's Mobile, Web, and Tasker teams.

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Invision DSM

Using the Invision DSM integration withing Sketch I collected reusable components, created clear standards, that could be assembled together to build 3 TaskRabbit products with consistency.

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Featured projects

Tasker AppTaskRabbit

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Asher Godfrey Blumberg

Let's co-create the future 🙌