Lead designer working on an enterprise web responsive experience leveraging AI machine learning, social graphing, API integrations, and data visualization.
UX/UI Design, Design Systems, Journey Mapping, Prototyping, Usability Testing, Visual Design
The Client problem can be neatly summed up as follows:
Enable impact-focused companies and funds to raise capital faster and more effectively
Conducted competitive analysis and developed a brand voice that would match customers objectives
Steps to a capital rasie
Mapped out the touch points for the customer journey from Awareness/first exposure to when funding is achieved & offboarding.
Onboarding Business logic
Onboarding experience #1
The goal was to design an easy to use guided experience for clients to onboard and connect their social accounts to maximize their network connections.
Conducted usability studies and created a scorecard to visualize where people got stuck or had issues within the onboarding experience
Key outcomes from research -
1. Clients need the ability to quickly pick and choose social logins
2. More flexibility / control
3. Need for speed, less reading
Onboarding revised experience #2
Resolved key areas of validation by incorporating feedback from usability studies.
Mockups & Screens
MONTHS TO SHIP MVP
I created a design system that included base styles, components, and layouts using zeroheight for both Client and Admins (two distinct interfaces with different styles)
Asher Godfrey Blumberg
Let's co-create the future 🙌